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P&G Lends a Hand in New Orleans

Tide sponsors John Legend concert to rebuild 10 devastated homes in St. Bernard Parish

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By: TOM BRANNA

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Procter & Gamble has committed to help rebuild 10 homes for 10 families in need in one of New Orleans’ most distressed areas, St. Bernard Parish. Although it has been almost two years since Hurricane Katrina hit New Orleans, many residents are still struggling to rebuild. Together, P&G’s Tide and five-time Grammy-award winning recording artist John Legend are encouraging people across the nation to join them in making a big difference by donating just $10 to The St. Bernar...

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